Brisbane’s Leading SEO Agency
How Alex White Created Reached Potential, Australia’s Top SEO Agency for Driving Organic Traffic
Reached Potential is a diverse, Brisbane-based SEO agency primed to take your business’s online presence to the next level. Discover our story and how our founder, Alex White, scaled his agency from a side hobby to the SEO behemoth of today.
Meet Alex White, Australia’s Best SEO Consultant
From humble beginnings, Alex White has built his career as Australia’s leading SEO consultant from scratch.
With over 100,000 students on his award-winning SEO courses, plus millions of dollars of revenue generated — and counting! — Alex White is the go-to expert for SEO consultancy in Brisbane. With work featured in Forbes, Entrepreneur, and Agency Analytics, Alex is a regular on Australia’s vibrant SEO scene, including speaking spots at BrightonSEO and on various industry podcasts.
As the founder of Reached Potential, Alex is hands-on, attending sales meetings, checking in on every client, and closely monitoring his team’s success.
The Reached Potential Story
Discover how Reached Potential came to be and the success behind the brand.
An eBay Seller in 2015
Back in 2015, Alex White was running one of Australia’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Alex was constantly on the hunt for tricks to optimize his listings and increase revenue.
Fed up with the high fees to run a listing on eBay, Alex set up his own website to drive traffic but soon found it wasn’t quite as easy as he thought. Even after investing in great web development and a fantastic design, his organic traffic and revenue from sales plummeted. Alex started to search for answers to, ‘How to drive traffic to a web page?’





Our Expert SEO Services to Attract Your Dream Customers
When your customers are looking for the product or service you provide, they turn to a search engine to hunt down a business just like yours. Nowadays, over 93% of global traffic comes from a Google search, so if your webpage doesn’t appear on the search results, you’re potentially missing out on millions in sales.
Search engine optimization is the process of bringing this website traffic to your business. Through keyword research, on-page optimization, a complete SEO audit, and regularly creating high-quality content, our expert team does everything you need to climb the search engine rankings.
Our signature SEO strategy is why we’ve propelled our clients into greatness. With stunning results, such as a 69% organic revenue for clients like Humax and a 330% increase in organic traffic for others like Project Solar UK, Alex White's unique approach to SEO has proven itself time and time again.
A Business with a World-Leading Diverse Team
We’re proud of Alex White’s incredible story of growth and our unique focus on exceptional quality to deliver outstanding results. But the powerhouse behind our continued success is our diverse, highly-qualified team.
Supporting Alex White is our fully remote, exceptionally qualified team of SEO consultants, content writers, and technical whizzes. From Eastern Europe to Mexico, our team works across timezones to get the job done, and collectively, we speak a huge 13 languages fluently!
We know that the best people for the job are those who are the most qualified. No matter your gender, race, or ethnicity, Reached Potential prioritizes results. Behind the brand is our passion for doing a great job. The thing that unites us all? We simply love showing up and surprising our customers with insane revenue figures they only dreamt of.
Work with Reached Potential, one of Australia's leading SEO agencies today, and see how our diverse team can bring your business to new heights.
Work with an Industry-Beating SEO Company
Whether you’re a small business or a multi-million dollar conglomerate, Reached Potential is the digital marketing agency for you.
Forged with the spirit of driven entrepreneurs, Reached Potential is proud to be diverse and inclusive. Our team comes from all over the world and is united by our drive to get your business results. From rapid revenue boosters to incredible online traffic growth, our SEO strategy always gets your site in front of your dream target audience.
See what Reached Potential can do for you, and book your call today.













