About

About

Brisbane’s Leading SEO Agency

How Alex White Created Reached Potential, Australia’s Top SEO Agency for Driving Organic Traffic

Reached Potential is a diverse, Brisbane-based SEO agency primed to take your business’s online presence to the next level. Discover our story and how our founder, Alex White, scaled his agency from a side hobby to the SEO behemoth of today.

Meet Alex White, Australia’s Best SEO Consultant

From humble beginnings, Alex White has built his career as Australia’s leading SEO consultant from scratch.

With over 100,000 students on his award-winning SEO courses, plus millions of dollars of revenue generated — and counting! — Alex White is the go-to expert for SEO consultancy in Brisbane. With work featured in Forbes, Entrepreneur, and Agency Analytics, Alex is a regular on Australia’s vibrant SEO scene, including speaking spots at BrightonSEO and on various industry podcasts.

As the founder of Reached Potential, Alex is hands-on, attending sales meetings, checking in on every client, and closely monitoring his team’s success.

The Reached Potential Story

Discover how Reached Potential came to be and the success behind the brand.

An eBay Seller in 2015

Back in 2015, Alex White was running one of Australia’s most prolific eBay stores and coming up against the usual challenges. High fees, difficulty managing an ecommerce supply and demand, and the constant battle of ranking product listings meant that Alex was constantly on the hunt for tricks to optimize his listings and increase revenue.


Fed up with the high fees to run a listing on eBay, Alex set up his own website to drive traffic but soon found it wasn’t quite as easy as he thought. Even after investing in great web development and a fantastic design, his organic traffic and revenue from sales plummeted. Alex started to search for answers to, ‘How to drive traffic to a web page?’

An SEO Expert Was Born!

That’s when Alex stumbled on search engine optimization, and life hasn’t been the same ever since! For the next three years, Alex studied and read everything he could get his hands on to answer that elusive question: how a website owner can get their site to the first page of Google.

He consumed all there is on online visibility, creating high-quality backlinks, and the secrets to driving more organic traffic to websites. He listened to the experts, investigated digital solutions, and started to put all he had into practice. Then, he worked to conduct keyword research, compile marketing materials, and set up his own digital marketing agency, where he applied these strategies to achieve impressive results for his clients.

By combining his passion for SEO with a relentless drive for success, Alex White has turned Reached Potential into Australia’s premier SEO agency, helping countless businesses thrive online.

An SEO Expert Was Born!

That’s when Alex stumbled on search engine optimization, and life hasn’t been the same ever since! For the next three years, Alex studied and read everything he could get his hands on to answer that elusive question: how a website owner can get their site to the first page of Google.

He consumed all there is on online visibility, creating high-quality backlinks, and the secrets to driving more organic traffic to websites. He listened to the experts, investigated digital solutions, and started to put all he had into practice. Then, he worked to conduct keyword research, compile marketing materials, and set up his own digital marketing agency, where he applied these strategies to achieve impressive results for his clients.

By combining his passion for SEO with a relentless drive for success, Alex White has turned Reached Potential into Australia’s premier SEO agency, helping countless businesses thrive online.

Reached Potential Starts Offering SEO Services

Enter Reached Potential in 2016, one of Australia's pioneering SEO companies. Reached Potential was born as a place for Alex White to put into practice everything he had learned, and with big-name businesses as our first clients, the only way was up.

But it’s not always been smooth sailing — Alex White faced challenges like every digital agency owner. It took time to find the right team of very talented people, create a digital presence of our own, and build a fool-proof SEO strategy that works every time.

Yet now, Reached Potential is recognized globally as Australia’s leading SEO company, with a roster of huge clients seeing incredible results month after month, and an industry-beating, scalable SEO strategy that works for every client and is unique to Reached Potential.

Reached Potential Starts Offering SEO Services

Enter Reached Potential in 2016, one of Australia's pioneering SEO companies. Reached Potential was born as a place for Alex White to put into practice everything he had learned, and with big-name businesses as our first clients, the only way was up.

But it’s not always been smooth sailing — Alex White faced challenges like every digital agency owner. It took time to find the right team of very talented people, create a digital presence of our own, and build a fool-proof SEO strategy that works every time.

Yet now, Reached Potential is recognized globally as Australia’s leading SEO company, with a roster of huge clients seeing incredible results month after month, and an industry-beating, scalable SEO strategy that works for every client and is unique to Reached Potential.

The Australian Government's Trusted SEO Partner

The highlight of Alex White’s career? It must be his role in the Australian government’s SEO strategy. Running an in-house training session for some of the government’s brightest web specialists, Alex White gave exceptional training, helping the government site reach people who need their services on the first page of Google.

The Australian Government's Trusted SEO Partner

The highlight of Alex White’s career? It must be his role in the Australian government’s SEO strategy. Running an in-house training session for some of the government’s brightest web specialists, Alex White gave exceptional training, helping the government site reach people who need their services on the first page of Google.

Our Agency's Award-Winning SEO Results

Now, Reached Potential is Brisbane’s best SEO agency, reaching clients across Australia and the globe. With a diverse Australian and international team based on expertise and speedy services, Reached Potential serves the best and brightest of the internet’s businesses.

From social media marketing to comprehensive digital marketing packages, our agency is expanding, becoming your go-to option for any online visibility strategy. Whether you’re looking to propel your ecommerce brand with enough website visitors to sell out your stock or a Google Ads partner to help you get a leg up on the competition, Reached Potential is the best option for an all-around strategy to boost your revenue.

Our Agency's Award-Winning SEO Results

Now, Reached Potential is Brisbane’s best SEO agency, reaching clients across Australia and the globe. With a diverse Australian and international team based on expertise and speedy services, Reached Potential serves the best and brightest of the internet’s businesses.

From social media marketing to comprehensive digital marketing packages, our agency is expanding, becoming your go-to option for any online visibility strategy. Whether you’re looking to propel your ecommerce brand with enough website visitors to sell out your stock or a Google Ads partner to help you get a leg up on the competition, Reached Potential is the best option for an all-around strategy to boost your revenue.

Our Expert SEO Services to Attract Your Dream Customers

When your customers are looking for the product or service you provide, they turn to a search engine to hunt down a business just like yours. Nowadays, over 93% of global traffic comes from a Google search, so if your webpage doesn’t appear on the search results, you’re potentially missing out on millions in sales.

Search engine optimization is the process of bringing this website traffic to your business. Through keyword research, on-page optimization, a complete SEO audit, and regularly creating high-quality content, our expert team does everything you need to climb the search engine rankings.

Our signature SEO strategy is why we’ve propelled our clients into greatness. With stunning results, such as a 69% organic revenue for clients like Humax and a 330% increase in organic traffic for others like Project Solar UK, Alex White's unique approach to SEO has proven itself time and time again.

A Business with a World-Leading Diverse Team

We’re proud of Alex White’s incredible story of growth and our unique focus on exceptional quality to deliver outstanding results. But the powerhouse behind our continued success is our diverse, highly-qualified team.

Supporting Alex White is our fully remote, exceptionally qualified team of SEO consultants, content writers, and technical whizzes. From Eastern Europe to Mexico, our team works across timezones to get the job done, and collectively, we speak a huge 13 languages fluently!

We know that the best people for the job are those who are the most qualified. No matter your gender, race, or ethnicity, Reached Potential prioritizes results. Behind the brand is our passion for doing a great job. The thing that unites us all? We simply love showing up and surprising our customers with insane revenue figures they only dreamt of.

Work with Reached Potential, one of Australia's leading SEO agencies today, and see how our diverse team can bring your business to new heights.

Work with an Industry-Beating SEO Company

Whether you’re a small business or a multi-million dollar conglomerate, Reached Potential is the digital marketing agency for you.

Forged with the spirit of driven entrepreneurs, Reached Potential is proud to be diverse and inclusive. Our team comes from all over the world and is united by our drive to get your business results. From rapid revenue boosters to incredible online traffic growth, our SEO strategy always gets your site in front of your dream target audience.

See what Reached Potential can do for you, and book your call today.

FAQs

What is search engine optimization?

What is search engine optimization?

What is search engine optimization?

Does Reached Potential also help with social media marketing?

Does Reached Potential also help with social media marketing?

Does Reached Potential also help with social media marketing?

How can I work with Alex White, the SEO specialist?

How can I work with Alex White, the SEO specialist?

How can I work with Alex White, the SEO specialist?

How can I get on the first page of search engines?

How can I get on the first page of search engines?

How can I get on the first page of search engines?

Why does ClickSlice prioritize diversity?

Why does ClickSlice prioritize diversity?

Why does ClickSlice prioritize diversity?

Can ClickSlice manage other aspects of my digital marketing strategy?

Can ClickSlice manage other aspects of my digital marketing strategy?

Can ClickSlice manage other aspects of my digital marketing strategy?

Is ClickSlice a Black-founded business?

Is ClickSlice a Black-founded business?

Is ClickSlice a Black-founded business?

How can I learn SEO from Joshua George?

How can I learn SEO from Joshua George?

How can I learn SEO from Joshua George?

Article by:

Alex White

Alex White is the founder of Reached Potential, an SEO Agency based in Brisbane, Australia.

He has eight years of experience as an SEO Consultant and was recently hired by the Australian government for SEO training. Alex also owns the best-selling SEO course on Udemy and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, Agency Analytics, Wix, and numerous other reputable publications.

Article by:

Alex White

Alex White is the founder of Reached Potential, an SEO Agency based in Brisbane, Australia.

He has eight years of experience as an SEO Consultant and was recently hired by the Australian government for SEO training. Alex also owns the best-selling SEO course on Udemy and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, Agency Analytics, Wix, and numerous other reputable publications.

Article by:

Alex White

Alex White is the founder of Reached Potential, an SEO Agency based in Brisbane, Australia.

He has eight years of experience as an SEO Consultant and was recently hired by the Australian government for SEO training. Alex also owns the best-selling SEO course on Udemy and has taught SEO to over 100,000 students.

His work has been featured in Forbes, Entrepreneur, Agency Analytics, Wix, and numerous other reputable publications.

About

Reached Potential

Studio 10 Shoreditch Stables 138 Kingsland Rd Hoxton, London E2 8DY

020 3287 3638

hello@clickslice.co.uk

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Meet Our Founder

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Reached Potential Reviews

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Copyright: © 2024 — Reached Potential. All Rights Reserved.

Company No. 10876199  |  VAT No.  278157959

About

Reached Potential

Studio 10 Shoreditch Stables 138 Kingsland Rd Hoxton, London E2 8DY

020 3287 3638

hello@clickslice.co.uk

Privacy Policy

Term Of Services

Fulfilment policy

Careers

Popular Services

Ecommerce SEO

Shopify SEO

Woocommerce SEO

SEO Consultant

Google Ads Management

PPC Agency

Combined PPC and SEO

Digital Public Relations

Quick Links

Blog

Meet Our Founder

Our Approach

Sitemap

Reached Potential Reviews

Highly Rated

Copyright: © 2024 — Reached Potential. All Rights Reserved.

Company No. 10876199  |  VAT No.  278157959

About

Reached Potential

Studio 10 Shoreditch Stables 138 Kingsland Rd Hoxton, London E2 8DY

020 3287 3638

hello@clickslice.co.uk

Privacy Policy

Term Of Services

Fulfilment policy

Careers

Popular Services

Ecommerce SEO

Shopify SEO

Woocommerce SEO

SEO Consultant

Google Ads Management

PPC Agency

Combined PPC and SEO

Digital Public Relations

Quick Links

Blog

Meet Our Founder

Our Approach

Sitemap

Reached Potential Reviews

Highly Rated

Copyright: © 2024 — Reached Potential.

All Rights Reserved.

Company No. 10876199  |  VAT No.  278157959